Marketing and Communications Director
My approach focuses on the burning desire for humans to connect and feel a part of something. Firstly, you need to use insight to understand your audience, and then you can authentically add value into their lives. This is what I call ‘Meaningful Marketing’. This can be done by helping them communicate with one another, teaching them a new skill or being a source of entertainment and inspiration. Each group will have its own set of needs; driven by a common purpose and set of values.
I always look to tap into this human need across both online and offline worlds, in one seamless journey. My expertise covers traditional and digital media, content, social media, websites, SEO, analytics, live experiences and partnerships.
Storytelling ties everything together.
Written a vast number of long and short-term marketing plans. Driven by clear targets, built with creativity and backed up by insights and data. Always audience focused and activated with a 360 approach
Leadership and Talent Development
Proven motivational and empathetic leader since 2005. Developed, coached and inspired both local and remote teams, agencies and influencers to deliver exceptional results
Consistently demonstrated the ability to remain credible and authentic when distributing all forms of content across social media, brand-owned and influencer channels to develop meaningful relationships
Over 15 years of expertise across both traditional and digital media. Creative writing skills are backed up by an in-depth understanding of the news agenda and an ability to form close connections with journalists
Highly experienced content producer having worked with a diverse range of filmers, large production companies, photographers, designers and copy writers to tell compelling brand stories
Developed and created a host of experiential activities, large and small, by maximising the available brand assets and forming brand partnerships to surprise and delight specific audiences
If you would like to check out some of the projects I have worked on, please click on any of the sections below:
STRATEGY AND IDEAS
Bring clarity and direction to any given brief and then map out a clear path forwards
Unearth brand stories, package these up and sell them into traditional and digital media
We've worked with Chris since 2013 on the ongoing direction and strategy of our community initiative with England Rugby, 'O2 Touch'. Chris has provided excellent consultancy, reviewing what's been done and helped us shape direction for the future. He also worked on Wear the Rose, our broader activation positioning, and helped run the O2 Touch Tour across the country in 2015. It's been fantastic having external marketing expertise evaluating what we do, and we look forward to continuing our excellent relationship with him.
Gareth Griffiths - O2 - Head of Sponsorship
Chris is truly inspiring and innovative. He thoroughly understands any brief he is given and consistently surpasses our expectations. Working with integrity, Chris brings creative initiative, enabling you to visualise the task in hand fast and efficiently. This in turn enables you to build a fruitful ongoing relationship with your customers. I am delighted to have him involved on my projects.
Hellen Manufor - Gilbert Netball - Brand Manager
We have worked with Chris on a number of projects. He always creates a really enjoyable and productive environment that enables honest and thought-provoking discussion. Every workshop has lead to a clear vision, set of strategic goals and route forward.
Jenny Clark - RFU - Head of Partnerships
Oct 2012 - Current
I work with companies of all sizes, helping them become a habitual part of peoples lives. This is all driven by a clear purpose and emotional connections.
Sep 2007 - Apr 2008
Provided additional support for both agencies working on clients such as Braun, Barclays, Kiss FM, Tesco and Wickes.
May 2004 - May 2005
Managed the global account for the first specialist gaming phone, the Nokia Engage. Also worked on Sony, i-Play and Fluke (dance band).
Head of Sports Marketing
Jun 2010 - Oct 2012
Responsible for the strategic direction and implementation of the UK sports programme. Led a team of eight to deliver unique events and inspiring athlete projects.
Dec 2006 - Sep 2007
Pitched, planned and ran the PR launch for Bulldog Grooming. Also worked with 12 celebrities on the launch the BMW 1 Series.
Nov 2003 - May 2004
Worked on the Euro 2004 PR activation for Right Guard Xtreme, Robinson's fruit shoots and Birra Moretti.
Head of Sports Comms
Apr 2008 - Jun 2010
Wrote and activated the Sports Communications strategy. Created all types of content, including TV shows, and seeded these across both Red Bull and media channels.
May 2005 - Sep 2006
Responsible for the creative direction of the Barclays Premier League account. Also worked on the launch of Coke Zero.
Apr 2003 - Oct 2003
Planned and managed a Starbucks summer sampling activity to broaden the appeal and drive sales of their Frappuccinos.