CHRIS TONG

MEANINGFUL MARKETING

My approach focuses on the burning desire for humans to connect and feel a part of something. Firstly, you need to use insight to understand your audience, and then you can authentically add value into their lives. This is what I call ‘Meaningful Marketing’. This can be done by helping them communicate with one another, teaching them a new skill or being a source of entertainment and inspiration. Each group will have its own set of needs; driven by a common purpose and set of values.

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I always look to tap into this human need across both online and offline worlds, in one seamless journey. My expertise covers traditional and digital media, content, social media, websites, SEO, analytics, live experiences and partnerships.

Storytelling ties everything together.

MY PORTFOLIO

If you would like to check out some of the projects I have worked on, please click on any of the sections below:

TESTIMONIALS

We've worked with Chris since 2013 on the ongoing direction and strategy of our community initiative with England Rugby, 'O2 Touch'. Chris has provided excellent consultancy, reviewing what's been done and helped us shape direction for the future. He also worked on Wear the Rose, our broader activation positioning, and helped run the O2 Touch Tour across the country in 2015. It's been fantastic having external marketing expertise evaluating what we do, and we look forward to continuing our excellent relationship with him.

Gareth Griffiths - O2 - Head of Sponsorship 

Chris is truly inspiring and innovative. He thoroughly understands any brief he is given and consistently surpasses our expectations. Working with integrity, Chris brings creative initiative, enabling you to visualise the task in hand fast and efficiently. This in turn enables you to build a fruitful ongoing relationship with your customers. I am delighted to have him involved on my projects.

Hellen Manufor - Gilbert Netball - Brand Manager

We have worked with Chris on a number of projects. He always creates a really enjoyable and productive environment that enables honest and thought-provoking discussion. Every workshop has lead to a clear vision, set of strategic goals and route forward.

Jenny Clark - RFU - Head of Partnerships

EXPERIENCE

Marketing Consultant

Various

Oct 2012 - Current

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I work with companies of all sizes, helping them become a habitual part of peoples lives. This is all driven by a clear purpose and emotional connections.

PR Consultant  

Slam and BMA

Sep 2007 - Apr 2008

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Provided additional support for both agencies working on clients such as Braun, Barclays, Kiss FM, Tesco and Wickes.

Account Manager  

Chocolate Comms

May 2004 - May 2005

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Managed the global account for the first specialist gaming phone, the Nokia Engage. Also worked on Sony, i-Play and Fluke (dance band).

Head of Sports Marketing

Red Bull 

Jun 2010 - Oct 2012

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Responsible for the strategic direction and implementation of the UK sports programme. Led a team of eight to deliver unique events and inspiring athlete projects.

Account Director  

Slice

Dec 2006 - Sep 2007

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Pitched, planned and ran the PR launch for Bulldog Grooming. Also worked with 12 celebrities on the launch the BMW 1 Series.

Freelancer  

piranhaKid

Nov 2003 - May 2004

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Worked on the Euro 2004 PR activation for Right Guard Xtreme, Robinson's fruit shoots and Birra Moretti.

Head of Sports Comms

Red Bull 

Apr 2008 - Jun 2010

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Wrote and activated the Sports Communications strategy. Created all types of content, including TV shows, and seeded these across both Red Bull and media channels.

Creative Consultant  

Lexis PR

May 2005 - Sep 2006

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Responsible for the creative direction of the Barclays Premier League account. Also worked on the launch of Coke Zero.

Account Manager  

Tasso Promotions

Apr 2003 - Oct 2003

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Planned and managed a Starbucks summer sampling activity to broaden the appeal and drive sales of their Frappuccinos. 

GET IN TOUCH

Phone

Email

Location

07827 623 907

London

CONTACT FORM