Marketing and Communications Director
BRAND EXPERIENCE
MEANINGFUL MARKETING
My approach focuses on the burning desire for humans to connect and feel a part of something. Firstly, you need to use insight to understand your audience, and then you can authentically add value into their lives. This is what I call ‘Meaningful Marketing’. This can be done by helping them communicate with one another, teaching them a new skill or being a source of entertainment and inspiration. Each audience segment will have its own set of needs; driven by a common purpose and set of values.
I always look to tap into this human need across both online and offline worlds, in one seamless journey. My expertise covers traditional and digital media, content, social media, influencers, websites, SEO, OOH, live experiences and partnerships.
Storytelling ties everything together.
Marketing
Strategy
Written a vast number of long and short-term marketing plans. Driven by clear targets, built with creativity and backed up by insights and data. Always audience focused and activated with a 360 approach
Leadership and Talent Development
Proven motivational and empathetic leader since 2005. Developed, coached and inspired both local and remote teams, agencies and influencers to deliver exceptional results
Digital
Marketing
Consistently demonstrated the ability to remain credible and authentic when distributing all forms of content across social media, brand-owned and influencer channels to develop meaningful relationships
PR and
Media
Over 15 years of expertise across both traditional and digital media. Creative writing skills are backed up by an in-depth understanding of the news agenda and an ability to form close connections with journalists
Content
Creation
Highly experienced content producer having worked with a diverse range of filmers, large production companies, photographers, designers and copy writers to tell compelling brand stories
Live
Experiences
Developed and created a host of experiential activities, large and small, by maximising the available brand assets and forming brand partnerships to surprise and delight specific audiences
MY PORTFOLIO
If you would like to check out some of the projects I have worked on, please click on any of the sections below:
STRATEGY AND IDEAS
Bring clarity and direction to any given brief and then map out a clear path forwards
MEDIA RELATIONS
Unearth brand stories, package these up and sell them into traditional and digital media
LIVE EXPERIENCES
Maximise brand assets to create unforgettable experiences that surprise and delight