At Red Bull expectations are sky high so the pressure is always on. During my time there I wrote five annual marketing plans across Sport, PR and Communications. Check out my Digital and Live Experience pages to see what we got up to
Growing a sport
O2 wanted to boost the O2 Touch experience so I wrote a five year strategy and then led a team to deliver a national tour, marketing campaign and content around Jonny Wilkinson. This achieved record levels of O2 Touch rugby players (20,000) getting involved
The team at this iconic eyewear brand challenged me to come up with some truly disruptive ideas around The Ashes. With little evolution in cricket helmets, I suggested an Oakley cricket helmet 'visor'. This is Kevin Pietersen wearing the prototype!
Looking to grow their sales globally, the International Marketing Team at Lagunitas give me a call. I worked with them to create a dynamic and consumer focused Global Strategy for 2019 across PR, live events, influencers, social media and digital content